Book numbers
On Mar 24, 2025, my book crossed a first respectable milestone of $50k in revenue. That's over a million in Czech crowns! Here's Deployment from Scratch numbers:
- 1255 copies sold (+ bundle sales)
- 3+ years in the making
- 1+ year of full time work
- 5+ years of marketing
Book story
So why did I start? I don’t know exactly when was the first time I thought I could write a book, but at some point, I found myself at the crossroad of continuing my job as a CTO of a small startup or take some time off to improve my health (sitting jobs are not healthy!). I chose to prioritize my health and do something on my own. I felt that starting a SaaS business was a big task, so I decided it would be an excellent time to start with a book.
I started writing in October 2018. I did five months of full-time writing in Prague before accepting a part-time contracting job. Initially, I thought five months might be enough for me to write it, but the scope quickly grew, and the progress was slow. Because of that, my writing continued during my adventures in Colombia, Mexico, Panama, Vietnam, Albania, North Macedonia, and Serbia.
I'll write a book about all of these challenges and adventures. In the meantime, go read more about my first year of sales.
I also shared a lot of my book updates openly on X.
This was a pretty challenging thing. No quick wins by any means. I just tried to make it as enjoyable as I could. Here's the original tweet if you want to leave a comment.
